Conventional marketing wisdom has it that you have to get your brand or a product name in front of individuals in your target market (potential customers/clients), on average, at least seven times before a purchase takes place. This is called the “Marketing Rule of Seven.”

This rule was “developed in the 1930s by the movie industry, who found through research that a potential moviegoer had to see a movie poster at least seven times before they would go to the theater to see a movie.” But marketing/advertising is way different today, going far beyond posters and radio ads.

In our ad-saturated digital world, the number of required exposures is much higher. Now, you have to “shoot for at least 10-26 exposures to effectively communicate [your] message.”

The problem is that getting so many exposures can be very expensive – entirely cost-prohibitive, in fact, for many small businesses. So what can you do?

Well, there is an effective and affordable alternative. It’s the venerable tactic of using promotional items and products.

Grow Your Business with Promotional Products

Why should you use promotional items to grow your business and get brand exposure? For one simple yet important reason: it works and works cost-effectively.

How It Works

“Promotional items for businesses have been a successful marketing tool for more than a century. Nine out of 10 people agree that promotional products make experiences more memorable. Potential customers are more likely to remember you and use your services in the future.

“Consumers get hit with advertising messages everywhere they go. Print ads, television and radio ads and other marketing tactics can be overwhelming. Promotional products, on the other hand, are welcome items. People love getting free stuff! That’s why they’ll always be a valuable asset for companies to use.”

Did you get that? People like getting free things they can actually use. Providing promotional products isn’t invasive like other forms of advertising. (Really, how welcome are those annoying pop-ups on your screen?) Using promotional products is a low-key form of advertising and potential customers/clients typically welcome them (if they are actually useful, that is.

Who Should Use Promotional Products

Any business of any size should use promotional items. “It really doesn’t matter if you’re selling products or offering services. Promotional products are an essential addition to reel in success.”

But this practice is particularly suited for smaller businesses. It’s quick acting, long lasting, and affordable.

“Small business promotional items are especially important because they give growing brands the quick and lasting exposure they need. They work faster than word-of-mouth since people can see your logo at a glance.”

Top Promotional Products

Now, let’s take a look at the top promotional items people most want and like to receive. We’ll start with the top 50 . . .

• T-shirts
• Pens
• Mugs
• Water bottles
• Headphones
• Tote bags
• Sunglasses
• Hoodies
• Calendars
• Umbrellas
• Caps
• USB charger ???????
• Hand sanitizer ???????
• Phone covers ???????
• Flashlights????
• Laptop or tablet cases ???????
• Travel coffee cups ???????
• Blankets ???????
• Chocolate bars
• Lunchboxes ???????
• USB sticks ???????
• Car air freshener ?
• Sweets
• Fridge magnets ???????
• Dish towels
• Backpacks
• Drinking glasses
• Mouse pads
• First aid kits
• Bottle openers ??????
• Face masks (PPE) ???????
• Portable speakers
• Glasses cases
• Baked goods ???????
• Keyrings ?????
• Laptop stickers ???????
• DIY tools
• Socks ???????
• Car stickers ???????
• Coasters ???
• Stress balls
• Sweat bands ???????
• Bookmarks ???????
• Koozies
• Tape measures
• Pop sockets
• Bicycle reflectors
• Photo frames
• Packets of plant seeds
• Beanies

But always keep this in mind: “[w]hen choosing the right promotional products for your audience, it’s important to know what items would resonate most with your audience.”

The Very Best Promotional Products and Corporate Gift Ideas

So now let’s narrow that long list down to the very best promotion items – the ones that people most want to receive, have the most impact and staying power, and give you the most bang for your marketing buck.

And they are (imagine a drum roll here) . . .

• T-shirts
• Pens
• Mugs
• Water bottles
• Caps
• Bandanas

The main reason these make the top of the list (besides the fact that they are eminently practical) is that your potential clients/customers use them almost every day. And that means they see the name of your product/service and/or brand more often, which gets you closer to that critical figure of 10 to 26 exposures.

Where Can I Find Promotional Items and Products in Hainesport?

Today, when the trend is toward overwhelming and impersonal bigness, buying local is always better.

Wouldn’t you really rather get your caps, backpacks, bandanas, and other promotional items from a local Hainesport, NJ, supplier known for quality and affordability, as well as legendary customer service?

If so, check out the premier Hainesport promotional-products company where you can get what you need and have a pleasant purchasing experience at the same time – WholesaleForEveryone.com.

Bandana Wholesaler

Bandanas are especially effective promotional products. They are easy to customize, they are versatile, they’re eminently affordable, and people love them.

When buying large quantities, try the bandana wholesaler known for quality, affordability, and top-notch customer service – Bandana.com.

Custom Printing

But there’s one more thing to consider, and that is how to make your promotional caps and bandanas stand out.

There really is a way to be heard and express yourself above all noise today. And that’s with your own personal or company image, logo, or slogan boldly emblazoned on your promotional caps and bandanas. You get style with a message or at an event or party, and you have everyone sporting the same festive theme.

What could be better than that, especially when it’s affordable?

WholesaleForEveryone.com offers custom 4-color screen printing and embroidering so that you can personalize our designs with your own text, logo, or image. You can choose from among our stock images or let us transform your ideas into wearable art. Don’t be plain . . . be unique.

Orders large or small, simple or complex, we can do it!

We screen print/embroider text, simple logos, and photographic images via a 4-color process (screen printing only). We print quantities as small as 72 pieces up to millions. Use our stock images or let us transform your sketches and ideas into a masterpiece. Our theme designs are also ready to be personalized with your text.

Custom printing (either screen printing or embroidering) is an excellent way to encourage team spirit, promote a company/service, or celebrate that special occasion. Screen printing is an especially cost-effective option for fundraisers, giveaways, and custom apparel.

Your Sources for Quality, Affordable Promotional Products

There you have it. If you want to promote your brand and/or products/services or create team cohesiveness at an event, promotional items and products are the way to go.

And if you want quality affordable products, as well as superior customer service and custom printing, WholesaleForEveryone.com and Bandana.com have what you need.